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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I look forward to the PRSA International Conference every year for so many reasons. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I recently participated on a tech committee to help construct a survey for educators.

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Behind the Headlines With Travis Bullard

Cision

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. Kennedy once noted, “The Chinese use two brush strokes to write the word ‘crisis.’ As President John F.

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Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Velasco also is an associate certified coach (ACC) by the International Coach Federation (ICF). What is your favourite occupation in PR? Why do you work in PR?

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Weekly Roundup: Time and Space

Waxing UnLyrical

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Rather than imposing a definition of “God,&# the author explains her construct. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.