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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Summer movies captured the public’s interest — and its money

NewsWhip

June 6th when publishers started writing about the success of the “pro-America” movie. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. The article from Breitbart saw over 128.2k engagements. .

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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. The viral stories about the 2021 Oscars. The Wire had almost triple the engagements of any other publisher writing about the Academy Awards. million in 2020 to 2.9

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2020 presidential race coverage: the top stories, websites, and themes

NewsWhip

In this piece we will cover the level of engagement for Biden and President Donald Trump, the number of articles that have been written about them, and dive into some of the top narratives that have emerged, as well as which publishers are writing them. . Let’s begin at the high level. . Trump & Biden engagements since May 1st.

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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. 1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. We search for content that is useful.

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The NewsWhip Pulse Episode 1 Recap

NewsWhip

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . There is, however, a certain level of gray area when it comes to misinformation in 2020, as this story by Kevin Roose , who writes about technology for the New York Times, shows. the numbers.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.