Remove Community Remove Marketing Remove Media Relations Remove Public Affairs
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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company.

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Exploring the modern corporate communication function

Stephen Waddington

Two-fifths report to the Chief Communications Officer (CCO) or another communication leader, and 17% report to the Chief Marketing Officer (CMO) or another marketing leader. Most respondents (89%) said the communication function collaborates well with other functions within the organisation.

Corporate 135
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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77
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Helsinki, Finland – Growth Path Ahead

Landis PR

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. For us, communications is the world’s most powerful tool for change. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population.

Radio 64
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Getting hired and ahead in marketing and PR

Stephen Waddington

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” Radu described how he’d needed to get to grips with a wide range of tools and social media. Practitioners at varying stages of their career joined the session.