Remove Community Remove Interviews Remove Viral Remove YouTube
article thumbnail

Get Inspired by These 3 Content Marketing Innovators

Cision

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.

article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Influencers and brand.

article thumbnail

Use “Smartcuts” to Build Your Business and Improve the World

Polaris

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100
article thumbnail

Top nine PR crises so far for 2019

Prohibition

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. They denied any safety concerns in all reactive statements and press interviews and pushed on as if it was “business as usual” – which has done them absolutely no favours whatsoever.

Fashion 75
article thumbnail

2016 – A Year in Traditional Media

Shift Communications

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

Print 60
article thumbnail

What is the purpose of Influencer Marketing?

wiredPRworks

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. The biggest misconception is that the campaign will go viral.