Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Measure. . Resources need to be fluid and flexible.

Healthcare 98

Healthcare Communications Measurement Resources 98

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Flack's Revenge

FEBRUARY 16, 2017

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If they don’t, their brands and reputations (and hence businesses) will take a beating. No one wants to spend time in places where there is lots of junk. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

Beyond PR

JULY 7, 2016

Every review site offers different guidelines on this practice. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. When planning your marketing, don’t overlook your relationships with other businesses in your community.

Small Business 74

Small Business Local Marketing Guidelines 74