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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Influence public opinion and legislative processes.

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Public Relations vs Marketing

Doctor Spin

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

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Behind the Headlines With Susannah Malarkey

Cision

We are living in times of transformational change, and the broader Northwest tech community is a major force in creating that disruption. At APCO, I am focused on connecting the tech community to APCO Worldwide and to the unique services we can provide to them as the sector continues to grow and evolve. Talk to your customers.

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Behind the Headlines With Peter Shafer

Cision

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Rapid Fire Round.

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Getting hired and ahead in marketing and PR

Stephen Waddington

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Always address applications to a person.

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Behind the Headlines With Dan Gregory

Cision

If you don’t understand the individual or group whose story you are telling, your story will sound false. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Rapid Fire Round.

Policies 120
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PRWeek’s “Power List” Overlooks Minnesota and Fly-Over Country…Again

Communications Conversations

and 17 Fortune 500 companies are based in the Twin Cities including Target, Best Buy, 3M, General Mills and United Health Group. And then I think about the PR/creative talent in this town (and in Chicago). Note: Photo courtesy of Olgilvy PR via Creative Commons. Chicago is the third largest market in the U.S.