Remove Community Remove Creativity Remove Exercises Remove Local
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Managing your mental health in a second lockdown

Stephen Waddington

Gavin Harris, a freelance PR, led a conversation in a community that I run about managing mental health during lockdown two weeks ago. The discussion covered a range of practical advice from activity and exercise to music and audio, and from living with uncertainty and lessons from other countries. It’s a hugely supportive group.

Exercises 109
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How COVID-19 will impact PR practice and skills

Stephen Waddington

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Crisis 151
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Lockdown letter: Zoom fatigue, checking in with Maslow and future plans

Stephen Waddington

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

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Kindness in a Time of Coronavirus

Action PR

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh!

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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40
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Letter from Newcastle: thank you Pam and sorry Sarah

Stephen Waddington

I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. Sarah contacted local jewellers and pawnbrokers throughout the North East on Tuesday morning. We’ll recap the previous sessions and discussions among the Facebook community of more than 400 active members.

Local 60
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Konnect-o-ween!

Konnect Agency

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Check out the Konnect Instagram to see how incredibly creative our teams are!