Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. Develop a community. We needed to develop a community that was inspirational and empowering. As consumers, we all know that so much more goes into our spending. Are they consumers who purchase gently used items on eBay or amazon.com?

Enterprise 150

Enterprise Community Education Radio 150

Cision

APRIL 20, 2015

User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Doing so keeps our brands top of mind for months and places us at the center of our respective communities. The latter refers to reviews, mentions, and unsought product placement. User-generated content (UGC). Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. You can find all posts that reference Muck Rack here. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Hoffman Agency

SEPTEMBER 1, 2020

By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content. On paper, tech PR is companies communicating with other companies, industry leaders and consumers. However, at its core, tech PR is people communicating with other people.

Pitching 36

Pitching Internal International Meeting 36

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

MAY 30, 2015

At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. You can shoot it as: 1. you can provide both.

Media 120

Media Television Video Print 120

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Do you see the problem? It’s almost over-used.

Construction 40

Construction Internal International SEO 40

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is about what people do with the messages in mass media communications rather than the ways in which media will impact them and their lives.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59