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Long-form content is making a big comeback

Communications Conversations

Your videos need to be 10 seconds or fewer. So, is long-form content back en vogue? Especially with long-form video. You probably saw the recent drone video featuring Bryant Lake Bowl in South Minneapolis that raced around the internet (pun intended). What about Mountain Dew’s recent Bob Ross video?

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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. None of the existing work is going anywhere and now you’re asking them to add an entirely new platform that’s reliant on uber-creative ideas + video to make an impact?

Brand 60
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Data-driven PR, powered by AI, is impacting the evolving face of communications. Other professions such as finance, banking, law and accountancy are upskilling en masse. We took our industry-leading research and work to thousands of communicators worldwide. I started by reading and looking at videos on the web.

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Prediction:I’d say a big trend at the moment is the use of video and Linkedin. Hardly a huge trend we’ll see en force in the year ahead. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. And, I’m guessing others won’t either. A big trend is the use of LinkedIn?

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The growing global market for the Art of PR

PR Conversations

A hybrid model of communication and new field of PR practice related to the global art market. begun to think strategically about what these stakeholders call “communication and promotion.” The Southeby’s videos are entertaining, informative, and educational. By Jiamin Ren. billion US) in sales in 2013.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

[i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Societal level – Organisations must recognise their impact on other organisations and publics.

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10 Easy Hacks To Make You a Productivity Ninja

Cision

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. If you are a communication professional, odds are that a large part of your job involves follow-up and relationship building. Here is a video of how it works: 3.

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