Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Stuart Bruce

NOVEMBER 27, 2015

PR academics – many African universities offer PR or ‘communication’ courses. The four big growth opportunities for the public relations business that I identified are: African governments and governmental organisations that need to communicate globally to challenge perceptions and encourage inward investment.

Mobile 60

Mobile Public Affairs Government Local 60

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. These days, clients are considering multi-faceted sustainable event strategies, and everyone is starting to pay attention to their triple bottom line. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Erin agreed adding, “AI is not a way to be lazy”—but a tool to make us more efficient and free up time for research and client strategy.

Communications 97

Communications Marketing Pitching Technology 97

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Crisis communications.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Guiding HR and Internal Comms on steps and actions for company-wide communications activities.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. We offer high level strategy, boots-on-the-ground tactical execution, and over-service the heck out of our accounts. Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Stuart Bruce

OCTOBER 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading →

Blogging 84

Blogging Public Affairs Crisis Communications Conference 84

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I didn’t want to box myself in to just one area of communications when I launched my company.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Guiding HR and Internal Comms on steps and actions for company-wide communications activities.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. My friends know that I work in public relations. In my experience, employees from Communications department spend their lives performing the following functions: 1. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Every word, every piece of content, every content strategy would begin to look and sound largely redundant. Content creation is merely experiencing the next wave of its evolution.

Marketing 59

Marketing Content Marketing Storytelling B2B 59