Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership. Engaged CEOs can play a powerful role in thoughtful external communications including PR and content marketing. It’s amazing to me how well this construct stands up to time.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Solo PR Pro

MARCH 1, 2016

Poor communication – do they not ask any questions or give a straightforward answer when they’re questioned? Working collaboratively – and constructively – with the client team of a company you’ve signed on is imperative for your success. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations.

Reputation 133

Reputation Construction Writing Communications 133

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. How can people keep their jobs safe from AI?

Ethics 96

Ethics Privacy Radio Sports 96

PR Matters

AUGUST 11, 2014

No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. However – and sadly -many do.).

Agency 124

Agency Measurement Reputation Skype 124

Ethical Voices

MARCH 6, 2023

He discusses several important ethics issues, including: An important lesson he learned flying an F-14 over the Indian Ocean What is the hardest ethical decision? What societal issues does every company have an ethical duty to support? Then moved on to Royal Dutch Shell in London, where I did communications and sustainability.

Ethics 62

Ethics Company System Corporate 62

ReimaginePR

NOVEMBER 29, 2016

As a communications professional, I view elections as a series of public relations strategies and tactics. Speech writing? Online community engagement of rabidly partisan zealots? However, the definition of “at all costs” has never been so literal, and the strategic communications work employed to win has never been so dark.

Ethics 120

Ethics Groups Social Media Construction 120

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. This is essentially a communicative process. Indeed, we should really be talking about responsible communication leadership.

Employee 40

Employee Leadership Communications Internal 40

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60