Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Copywriter – one of the people above should be able to write the words you need to communicate.

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Great listening skills, strong research abilities, and excellent writing skills.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement.

B2B 118

B2B Marketing Survey Software 118

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59