Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Fewer than half say that they’d like to see more celebrity video (45 percent), other users (40 percent) or from brands (37 percent).

Video 120

Video Trends YouTube Television 120

Mindful Marketing

OCTOBER 5, 2019

Other signs of his great popularity are branded products, including a “a Ryan Kaji action figure , T-shirts and a plastic dinnerware set.” Although the kindergarten-age kids could recognize almost any consumer-products brand from its logo, very few could explain what advertising was or why we had it.

YouTube 81

YouTube Television Advertising Advertising 81

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Done correctly, this connection can lead to better brand awareness and consumer loyalty. But there is still an argument for connecting with consumers off screen.

Consumer 60

Consumer How To Advertising Advertising 60

Beyond PR

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Distribution of a PSA should be customized and can be scalable for those with limited nonprofit budgets. Alison is based in Austin, TX.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Ethical Voices

SEPTEMBER 26, 2022

I started in cable television. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms.

Healthcare 68

Healthcare Ethics Communications System 68

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Usually, it is effective and leads to greater things for the company, person or nonprofit involved. “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen.

Groups 60

Groups Internal International Conference 60

The Stalwart Blog

APRIL 26, 2020

I think the first thing that you do, if you see that on television, well, okay, recognize the fact that you’ve ended this thing royally. Next week we are going to have a whole brand new lineup. Steve Smith: Somebody found a finger in their soup or something like that. Dave Oates: Right. There are hashtags you can put in place.

Crisis 78

Crisis Local Facebook Social Media 78