Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Therefore owned analytics become a great asset in PR. Once business objectives and metrics are identified, tie them to PR metrics.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. Lastly – and most importantly – G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

AUGUST 9, 2017

If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story. Because you’ll need to act fast, it’s always helpful to have the data and consumer messaging that aligns with your client’s point of view on hand for fast action.

Media 100

Media Data B2B Pitching 100

Beyond PR

MARCH 30, 2018

This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now. The Associated Press is already using AI to write earnings stories. Unsupervised learning doesn’t need training data but instead has the system learn on the fly.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. Social : Without a doubt, social is a key element in anything digital today.

Communications 60

Communications Analytics Infographics Data-Driven PR 60