ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both. Marriott’s Background Story.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

MAY 11, 2012

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The RC is a top-notch hotel chain, and I imagine they get terrific media placements, et al. The bathroom! I mean, think about it.

Publicity 92

Publicity Hotels Customer Service Banking 92

Waxing UnLyrical

AUGUST 30, 2012

” If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The RC is a top-notch hotel chain, and I imagine they get terrific media placements, et al. The bathroom! Highly unlikely.

Publicity 75

Publicity Hotels Customer Service Meeting 75