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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. You Can Leverage Holidays. Welcome to the content calendar.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

A great PR campaign can play a role as well; even if the last three months of the year are already planned, there’s usually room for innovation. Here’s a guide to coming up with solid PR ideas that can be implemented immediately. Fall into these smart seasonal PR ideas. Scare up some Halloween PR.

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Pitches That Placed: How to Pitch Partnership Announcements to TechCrunch

OnePitch

On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking for more tips on how to pitch TechCrunch?

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5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Dream up new twists on seasonal pitches.

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What is Newsjacking?

Landis PR

What can an organization do to keep its brand top-of-mind when there’s no news? Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. By Robin Carr. We newsjacked!

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Here’s what we recommend to maximize the impact of your posts.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.