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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

There is one part of my day that is always a given: starting the day by scanning major news headlines and media newsletters. There is one part of my day that is always a given: starting the day by scanning major news headlines and media newsletters. Read below for the entire interview with Jen: . lens to planning for our clients.

Media 96
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5 Tips for Generating Fresh Content Ideas

Cision

Here are five quick tips for coming up with fresh content when writer’s block hits. Here are five quick tips for coming up with fresh content when writer’s block hits. Is there a new app everyone is talking about? Use trending topics to get ideas for your blog posts or white papers. Writer’s block is the worst, no?

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Landis Team’s Thoughts on ChatGPT

Landis PR

Landis: What are your impressions of ChatGPT’s responses to our prompts about AI and PR last week? Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A much less compelling read for a 30-year PR veteran. Yet it’s an interview dodge worthy of a real-life PR pro.

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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Read below for the entire interview with Eric Chemi: 1.) We’re human after all.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

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How to Prove Your PR’s ROI with the Right Reporting

Beyond PR

This is the one question you must be able to answer at the end of every PR and marketing campaign. Because PR and marketing no longer work in siloes, these goals must align across all of your teams. To prove your campaign’s ROI, you need to report on meaningful metrics that relate directly to business goals.

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How to Ideate a Successful Survey Campaign

Buzzstream

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

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