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Sword and the Script
JANUARY 9, 2024
In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.
Deirdre Breakenridge
MAY 20, 2019
As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raised many burning questions (no pun intended) But the biggest of these was how Daenerys Targaryen (Dany), champion of the underdog and feminist hero, might have avoided her own tragic downfall.
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Sword and the Script
JUNE 25, 2019
1) What are some of the unique challenges in marketing and PR in the cybersecurity space? Before a company can raise its profile, it needs to ensure it has a clear vision and a strong product. 3) You’ve worked both on the agency and the client side in PR. 4) What hasn’t changed about PR? . BCB: Great question.
Communications Conversations
OCTOBER 24, 2019
Today, I celebrate 10 years as a solo social media and PR consultant. Because I’m about to fill up an entire blog post–and then some–talking about just that! Because I’m about to fill up an entire blog post–and then some–talking about just that! It really doesn’t matter.
Landis PR
JANUARY 3, 2022
Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. What a year!
Shift Communications
AUGUST 3, 2016
PR planning. Perhaps one of most dreaded but also most essential parts of the communications game. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. If you are having trouble on the brainstorming front, check out this blog post that may help you.
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?
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