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40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

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Best Ways to Increase Credibility in the Health Industry

5W PR

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Businesses can leverage expertise and reputation by partnering with others.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170
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9 Strategies for Building a Winning Professional Brand

PRSay

Seek out relevant courses, workshops, seminars and webinars. You can even start your own publishing platforms, such as podcasts or blogs. Over time, your brand may come to speak for you and, as they say, your reputation will precede you. For Pete’s sake, crack a few books. Build your network.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Boosting message resonance.

Brand 185
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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. There is an ‘ownership’ role for public relations, which is ensuring that the broader reputational issues are always considered when social is used, but that’s no different to our reputational oversight role in everything a company does.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.