ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. The CEO’s office, public relations and corporate communications, human resources, marketing, legal and regulatory etc all need to be aware of and ‘owning’ their part of social media. ‘Should the C-suite tweet?’

Social Media 150

Social Media Twitter Radio Sports 150

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again.

Training 52

Training How To Video Corporate 52

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

David PR Group

MARCH 3, 2017

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. Think before you click. Back to human error.

Reputation 40

Reputation Mobile Training Conference 40