Contently - Strategy

OCTOBER 5, 2020

Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Rethinking your website real estate.

Advertising 110

Advertising Advertising Real Estate Travel 110

Rock the Status Quo

NOVEMBER 12, 2014

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Land them a speaking gig, webinar or podcast opportunity.

Real Estate 195

Real Estate Pitching B2C Fashion 195

5W PR

JUNE 7, 2021

In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. If there is a webinar or a product release, customers can be sent reminders leading up to the event. Multimedia features and storytelling techniques can be used to create striking content.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.

Industry 58

Industry Insurance Insurance Resources 58

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Earned Media Estuary.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Victorious PR

FEBRUARY 22, 2023

Now, just to be clear, this is not some hour long presentation webinar where I waste a bunch of your time, telling you my whole life story. (If I mean, which one are you going to trust more, a blog written BY Facebook or an article written ABOUT Facebook? You deserve to have your story told.

Publicity 52

Publicity Video Pitching Google 52