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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Rethinking your website real estate.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Land them a speaking gig, webinar or podcast opportunity. You’re only limited by your imagination. Who buys expensive homes? Google is your BFF for this.

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Marketing with Messaging Apps

5W PR

In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. If there is a webinar or a product release, customers can be sent reminders leading up to the event. Multimedia features and storytelling techniques can be used to create striking content.

Marketing 107
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How to write an abstract for your conference talk or webinar

Remote PR Jobs

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Your title is the most valuable real estate when selling your talk to a track organizer and prospective audience. It’s also unlikely that low webinar attendance is due to the abstract.

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Importance of PR in Today's Uncertain World

PR for Anyone

Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). Most of my clients came from speaking engagements.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Other options: Accompany your client to an industry conference or tradeshow, sit in on a competitor webinar, or attend the local roundtable event on a hot topic.