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11 Content Marketing Mistakes to Avoid

Cision

Write “good” content. Treat your headline as the premium real estate that it is, and give it curb appeal. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. Readers exit your blog in a matter of seconds. Entertain, don’t sell.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Social media is a two-way street.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Now, just to be clear, this is not some hour long presentation webinar where I waste a bunch of your time, telling you my whole life story. (If How to get featured in top publications and podcasts — Learn to successfully pitch a journalist and write a successful pitch to get into top publications. You deserve to have your story told.