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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Every month or so, we host a webinar. Rethinking your website real estate.

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Marketing with Messaging Apps

5W PR

WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. Geolocation tracking.

Marketing 107
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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?

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11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Readers exit your blog in a matter of seconds.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Welcome to agency life.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Now, just to be clear, this is not some hour long presentation webinar where I waste a bunch of your time, telling you my whole life story. (If Marketing is saying ‘Look at me, I’m awesome!’ I mean, which one are you going to trust more, a blog written BY Facebook or an article written ABOUT Facebook? THAT is PR.