Remove Blogging Remove Measurement Remove Seminar Remove Social Media
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170
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40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

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9 Strategies for Building a Winning Professional Brand

PRSay

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn. You can share your original content on LinkedIn and other social media channels.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. There is a 31% drop in the use of expert blogs (21%).

Training 119
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The future of offline PR

Presspage

Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now. Integrating blogs and social media into the PR strategy. Measurability of PR efforts is increasingly important. Focus on authentic brand story and thought leadership.

Trends 79
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Why we can’t rest on our laurels when it comes to PR?

Prohibition

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Share This Too’ is a practical guide to social media, supported by the Chartered Institute of Public Relations (CIPR).

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.