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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Schaefer is an acclaimed marketing consultant, keynote speaker, and college educator.

Marketing 239
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host free webinars or workshops on a topic related to your industry. Partner with a local influencer to promote your business on social media.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 101
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Oh, one other thing: my blog = my sandbox.