Bianchi Biz Blog

MARCH 11, 2024

NEWSnet is an American news-oriented free-to-air television network and newscast production company. The more people I get to interview, the merrier. I love when PR people give a story pitch, or suggestion for the interviews, but please do not tell us which questions to ask, or to follow only a set list of questions.

Automotive 94

Automotive Meeting Report Journalism 94

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. That is surprisingly a great time to pitch!

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Television Pitching Journalism Interviews 120

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

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Publicity Marketing YouTube Video 225

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

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Writing Engineering Journalism Analytics 120

Landis PR

APRIL 4, 2022

The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News. Spread the news wide and fast.

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Case Study Television Video Pitching 52

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? In addition, they appear in the news, interviews, reviews, feature articles, or discussions.

Media 52

Media Analytics Radio Google 52

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business.

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Publicity How To Television Agency 79

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game.

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Pitching Print Journalism Local 82

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. . Satellite media tours reach a national audience with a personal touch.

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Strategy Media Radio How To 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

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Reputation Social Media Internal International 52

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

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Television Corporate Infographics Radio 40

Beyond PR

AUGUST 23, 2016

An SMT can be an ideal way to secure editorially placed media for your campaign and start building broadcast buzz,” writes Stephanie Rittenhouse, Manager, Media Relations at MultiVu, in Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results. Timing is everything!

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Marketing Media Radio Local 40

Mora Communications

OCTOBER 13, 2017

When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. To the person seeking legal counsel, media-coverage separates your law practice from the competition. your law firm).

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Advertising Advertising Television Viral 40

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. Are they radical blogs? Listen to the full interview, with bonus content, here. I’m trying to do everything I can.

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Public Affairs Ethics Social Media Government 83

Stuart Bruce

OCTOBER 30, 2014

Real public relations professionals will embrace social media as we have the expertise and experience to make the most of it. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

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Crisis Communications Transportation Conference Social Media 148