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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

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When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

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How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. Anything that falls under the definition of “interactive promotional media” is content, including blogs, blog comments, website material and – yes – social media posts.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Ask for ideas from other employees or even your freelance team. Run a gap analysis.

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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

Some are straight blog posts from SF leaders. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. ” The series started on March 16, just as states started shutting things down. Now, the video episodes are a little long.

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Is Excedrin Out of Its Mind?

Mindful Marketing

As significant as these consumer outcomes are, there’s another consequence of the company’s strategy that’s equally important: the impact on employees. Employees, not to mention customers and investors, can get excited about that kind of a focus on a greater purpose. ” Subscribe to Mindful Matters blog.