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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

Ethics 118
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Ask for ideas from other employees or even your freelance team. Run a gap analysis.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

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Cultures of Corruption

Mindful Marketing

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 89
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. I’m part of an internal committee at ALM and one of the things we do is focus on mental health.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We made it the subject of another blog.) Scale is a strange thing, isn’t it. Making the most of your effort and energy.