Blogging, Employee, Leadership and Trade Shows

7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows

Trade Shows Interviews Video Twitter

How to Build Thought Leadership

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Say yes to the virtual or in-person panel discussion or guest blog post. Related Articles: The Value of Building Thought Leadership , Entrepreneur.

Leadership

Leadership How To Trade Shows Pinterest

What is Technology PR?

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology

Technology Product Launch Crisis Management Case Study

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging

Blogging B2B Content Marketing Trade Shows

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Real effort into digital and social. Semi-controlled chaos. Many platforms for collaboration. “It’s

Communications

Communications Crisis Internal International

How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership

Leadership Trade Shows Healthcare Education

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Every employee needs media training. Creative employee communications.

Marketing

Marketing Employee Content Marketing Training

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging

Blogging Employee Corporate Google

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media

Social Media Agriculture Marketing Media

9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.

Trade Shows

Trade Shows Agency Media Relations Interviews

The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations.

Publicity

Publicity Trade Shows Google Twitter

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Are there ways that we can re-optimize previous blog posts?

Marketing

Marketing SEO Trade Shows Technology

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. We can’t do trade shows, can’t do in person events. I agree with that so much. “What’d you find interesting?

Brand

Brand Branding Marketing Facebook

2022 PR Predictions

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Second, internal communications and communicating with employees will be central to the success of every organization. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

Trends

Trends Trade Shows Agency Communications

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing

Marketing Content Marketing Pinterest LinkedIn

Public Relations Today

7 ways to get more mileage for your trade show social content AFTER the show

How to Build Thought Leadership

Trending Sources

What is Technology PR?

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

How PR Supports “Thought Leaders”

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

15 Up-and-Coming PR and Social Media Marketers to Watch

9 Secrets Of Great PR For Startups

The Often-Overlooked PR Gold Mine: Online Public Speaking

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

2022 PR Predictions

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

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