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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. While these networks do provide an opportunity to choose privacy over transparency.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players. Here’s hoping for smoother road in 2018. United Airlines.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” That means they are circulating via email and internet blogs at lightening [sic] speed. But what happens when “sharing” infringes on the privacy rights of others? Too funny!!!”

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Effectively manage your privacy and communication settings. Print and Digital Advertising. Mobile: Smartphones and Tablets. Project your style and protect your reputation.