Remove Blogging Remove Community Remove Customer Service Remove Retail
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Making sense of modern public relations

Stephen Waddington

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites.

Publicity 119
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Ecommerce has made buying easy, but the sheer amount of information – reviews, blog content, and earned media – available for almost any product makes shopping more research-driven and time-consuming. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. In case you missed #INBOUND19, check out the recap on our blog. “The premier gathering of digital marketers on planet Earth!”.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. Do customer service on Snapchat? Do you sell from Snapchat?

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Because I have the same power.

Crisis 78
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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. It builds credibility and influence, plus it’s fantastic for generating leads. Learn how to find influencers here.)

Publicity 100