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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. What is the most difficult ethical challenge you ever confronted? Are you working with XYZ nonprofit?”

Report 90
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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” He blogs at A Professor’s Thoughts. You can’t handle the truth.”.

Ethics 65
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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 78
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Public Relations: The Two Sides of Information Access

Waxing UnLyrical

The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. We know the power of communication. He blogs at A Professor’s Thoughts. We’re past that point.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered.

Education 150