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PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

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This Week in PR Ethics (11/2/23): AI Risks, AI Biases, and Bird Ethics

Ethical Voices

Another week, another round of ethics issues including articles that touch on AI risks, AI biases, and bird ethics. This has set off a firestorm of articles, and there are so many ethical issues here – from what the order is trying to address, should government be involved in these and is this the right way to do it?

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Join Dr. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? About #PRStudChat.

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