PR 20/20

SEPTEMBER 9, 2022

However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. In fact, HubSpot says 2,100 - 2,400 words is a good benchmark to get your blog post to rank better in search results. Using short and punchy copy helps maximize results in this instance.

Marketing 72

Marketing Case Study Product Launch Examples 72

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. What do all of these brands have in common? First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ISEBOX

JANUARY 6, 2016

Product Launches. Case Studies & Client Testimonials. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Here’s one such case. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. No case studies or references. Please support my blog by sharing it with other PR- and communication professionals. This arrangement lets the agency become deeply familiar with your brand and objectives.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

NewsWhip

JUNE 10, 2021

It comes down to product launches. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? I think if you’re in the innovation space, sometimes you probably learn more about how your product’s being used from social media than you probably ever intended.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120