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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. So what’s the way to go?

Crisis 113
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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. Who are the target audiences? But however, where I am may be lost.”.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Should you introduce new evaluation strategies or stick with AVE? The way people ask questions online is the key to finding out how your target audience think and what they want to view online. A useful review and step by step guide on how to develop content that your audience wants and will read. What do you guys think?

Tools 136
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” PR measurement can be a bit like a self-fulfilling prophecy. Press releases get beat up.

Study 139
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

Do your homework, put strategies in place, and then start testing and revising. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Discovery research allows you to establish a strategy, confident that no stone has been left unturned.

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What Are Quality Links and How to Build Them

Buzzstream

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared. And value comes from quality. What Makes a Link “Quality”?

How To 71