5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. Brands are, now more than ever, required to have distinct personalities that stand out in the crowd and that presents new challenges for marketing teams. Being unique.

Marketing 68

Marketing Policies Privacy Education 68

Stuart Bruce

OCTOBER 30, 2014

I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. We’ll look at ethics and governance. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Reviewing and enhancing your web presence.

Brand 234

Brand Branding Reputation Crisis 234

PR Conversations

AUGUST 7, 2014

This has slightly diminished the frustrations of myself and others, who have been all but begging practitioners to wake up and deal with the challenges presented by this new phase of technological developments. From the birth of blogs to the advent of social networks, all that has emerged so far is just the start. The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

Mindful Marketing

NOVEMBER 6, 2021

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

DECEMBER 20, 2022

With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 11, 2018

The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 96

Social Media Marketing Media Creativity 96

PR Conversations

JULY 8, 2016

As my paper will be included in the IHPRC proceedings in due course, I am not going to explain my research philosophy or go into further detail of the methodology and resulting arguments in this blog post. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

As my paper will be included in the IHPRC proceedings in due course, I am not going to explain my research philosophy or go into further detail of the methodology and resulting arguments in this blog post. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

As my paper will be included in the IHPRC proceedings in due course, I am not going to explain my research philosophy or go into further detail of the methodology and resulting arguments in this blog post. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 40

Interviews Ethics Education LinkedIn 40