ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. You can read the first 8,000-word article (chock full of actionable tactics) here. Alpha readers are the first people you let read your draft book. They need to: A: Be trustworthy.

Google 101

Google Writing Skype Technology 101

ZudePR

DECEMBER 30, 2016

If you want to receive recommendations like this direct to your inbox in future, sign up here. Here’s what it can teach you: People who achieve things have a commitment to deep work: the ability to focus without distraction on a cognitively demanding task. To be the best, you must be able to master hard things, quickly.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go. Here we go…20 insightful PR and marketing predictions for 2018 follows below.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. .

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

JUNE 11, 2021

But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more. Now that both sites are doing well, I wanted to share what I learned about marketing over the years. Marketing starts way before you ship the product.

Marketing 106

Marketing SEO Reddit Viral 106

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Predictions usually include some element of aspiration. PR and communications predictions. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.

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Publicity Ethics Data Community 164