Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 153

Blogging B2B Software SEO 153

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. In years past we’ve combined the PR and marketing statistics into a single post.

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 18, 2021

There’s a lot of talk lately about getting back to normal and while things are headed in that direction, I think we’ve also got to recognize some things have changed permanently. Figuring out which is which – is the challenge. More than a proactive partner: an extension of your marketing and PR team. Check out our services.].

Study 165

Study Communications Survey Pitching 165

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. There are several approaches to managing the challenges. For example, when a task gets harder in business, most leaders make a change or strive to do something different. Need help with marketing or PR?

Media Relations 172

Media Relations Media Pitching Survey 172