11 5 under-the-influence 
Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.
Sword and the Script
AUGUST 1, 2022
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. It’s hard to predict.” Taken more seriously by the C-Suite.”.
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Doctor Spin
NOVEMBER 30, 2023
This is also true for communication; most people would rather do anything to avoid processing conflicting information—whether the uncomfortable information is true or not. Today, we’re learning more about cognitive dissonance. Handbook of Theories of Social Psychology : Volume 1, 377–397. Source: Cambridge University Press 2 Harmon-Jones, E.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.
Stephen Waddington
DECEMBER 30, 2019
Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The mental health and wellbeing conversation is getting louder What we do 5. This is my annual long-read essay on the future of the PR business.
Sword and the Script
OCTOBER 5, 2021
Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. As such, I don’t have anything witty to say up top – so let’s dive right into it. Notified (formerly Intrado).
Sword and the Script
JUNE 9, 2020
That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Here are a few representative comments: “Media are stretched very thin. Be more strategic.
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