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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

The decline of privacy and ethics around big data are two topics I discuss regularly. This article from Harvard Business Review looks a few years down the road as technology will enable employers to monitor employees’ brain activity. It also reported that only 3.8% of Chief Diversity officers are Black, compared to 76.1%

Ethics 77
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Introducing The Crisis Intelligence Podcast

Melissa Agnes

Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. In this episode, Melissa and Jim discuss big data and the importance of customer intimacy as a crisis preparedness / issues management strategy.

Crisis 244
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Kevin Akeroyd Talks Cision’s Role in the Rise of the Communication Cloud

Cision

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

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How AI is Changing the Face of Marketing

Critical Mention

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .

Marketing 118
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The Future of Marketing: Sara Castellanos

Shift Communications

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

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The Future of Marketing eBook

Shift Communications

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Marketing Analyst.

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Lessons in Tech Branding from Rock Icons

Flack's Revenge

I am a big fan of podcasts, and like listening to them while jogging. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. I’m also a music lover. Absolutely.

Brand 120