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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” My story in MarketingProfs examines their importance and role.

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Measurement, Analytics a Hot Skill

The Proactive Report

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

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How To Create Great Content With Your Data

Cision

For this small business to generate awareness (targeting rideshare drivers who are Vugo’s primary customers), Vugo came up with some statistics about their current clients, published their findings , and created an infographic to highlight key figures.

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Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Get it Done: 35 Habits of the Most Productive People (Infographic). 5 Top Social Media Campaigns of 2014. The Mentors Every Female Business Owner Needs (client). How to Cure Your Workaholic Addiction.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there. She holds a B.A.

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5 Ways Data Can Improve Your Campaign

PR Breakfast Club

5) Use Data Daily. John Walker , a digital marketing manager, pointed out that big data truly can improve your marketing results, but you have to use it before and during your campaign to get a handle on how well your campaign is doing. With that information in hand, you can drastically improve the results of your campaigns.

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