The Proactive Report
MARCH 27, 2018
Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5
Presspage
AUGUST 15, 2017
the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.
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Marketwired
FEBRUARY 16, 2016
#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.
Onclusive
DECEMBER 22, 2017
It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement? Big data will empower us to create more and more highly personalized content experiences.
PRSay
MAY 18, 2016
The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. *This article was provided by Cision, a PRSA partner.
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