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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160
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How AI is Changing the Face of Marketing

Critical Mention

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Data interpretation (31%). Jolie Shapiro.

Marketing 118
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Behind the Headlines With Peter Shafer

Cision

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

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Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

The Science of Building a Lasting Social Media Community. Brands Are Wasting Money on Facebook and Twitter, Forrester Says. How to Identify Weaknesses in Your Writing. Snapchat 101: A Brand Primer. Big Data: It’s Not What CMOs Know, It’s What They Do. 3 Simple Steps to a More Productive Morning.

Brand 52
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What is Predictive Media Intelligence?

NewsWhip

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135
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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum. ” Now it’s, “This agency shouldn’t be working for this brand.”

Ethics 52