PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. When Swift swallowed a bug onstage, the memorable concert moment went viral because it was so relatable and because of how she handled it. Let’s face it.

Leadership 188

Leadership Storytelling Viral Banking 188

Waxing UnLyrical

AUGUST 8, 2016

And also… this amazing viral video. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. If you could only eat one thing for the rest of your life, what would it be and why? And they are HEALTHY.

Course 40

Course Local Creativity LinkedIn 40

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? If I won the lottery, I’d…buy a house in the Outer Banks.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Tangerine, a digital bank based in Canada, covers breaking financial news a few times per year, so the content team found a way to reduce the red tape for those unique situations.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. This is human nature. All of a sudden, North Americans woke up.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Masters in Communications

FEBRUARY 12, 2022

It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. Developed from corporate communications, it soon applied to mass media to the public (38). style vs substance.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

After it came to light that millions of fake customer accounts were set up by Wells Fargo staff to pad their sales figures, the bank agreed to pay $185 million to settle claims, and CEO John Stumpf apologized and vowed to do better. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202