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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Bottom line: Social media is now your primary customer service channel. Your customers are demanding it.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Bottom line: Social media is now your primary customer service channel. Your customers are demanding it.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It can employ high-powered PR agencies.

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How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2%

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8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

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Why Your Company Needs Online Reputation Management?

Prohibition

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.