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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? By monitoring “speed of sharing” of articles, tweets, images, video and more, savvy users can find the top stories on varying topics in minutes.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. Call to Action.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Achieving a certain number of articles per week. Article quality as defined by the number of shares. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. An average article gets: 37,500 visits. Always keep the end game in mind. Hustle and pitch. Nieman Lab.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Learn more: report registration page ; PR News infographic. Press release distribution services. Twitter the news winner. “91% 5) Picks from the vendor blogs.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys.