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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. And don’t check your phone whilst writing it- resist the urge, if you can.

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Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Write like they write. Last week, I wrote my subject line like a Forbes contributor was writing a lot of his headlines (XXX Are Dead. This is a very nuanced part of your pitch, but helps a reporter envision the story they’ll write. How about a pitch you “customized” and sent to just 1 or 2 people? Sarah Borup.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. In conclusion. References.

Education 270
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Come Closer, I Want to Tell You A Story

Shift Communications

The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a hobby, and one day she realizes she has accidentally penned the next great trivia game. It’s a great story.

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Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Customer service, according to Wikipedia , " is the provision of service to customers before, during and after a purchase." A client outsourcing customer service to a public relations agency is a misstep. But for the agency to over reach and take the job? So the question becomes: is Customer Service and PR the same thing?

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What Goes in an Annual PR plan

ReimaginePR

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can do the same with an awesome plan. Inspire along the way: . Most plans are a cross between a map and a calendar. They were inspirational.