Bianchi Biz Blog
FEBRUARY 1, 2024
Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
Buzzstream
MARCH 13, 2024
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. For example, agency Kaizen reported a 7-point increase in DR from three campaigns.
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MaccaPR
FEBRUARY 25, 2015
If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.
Cision
APRIL 27, 2016
What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.
Stephen Waddington
MAY 16, 2019
Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. The agency works for clients including Lynx, Levi’s and Marmite.
Cision
MARCH 29, 2016
For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.
PR Fuel
JUNE 26, 2020
Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure.
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