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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. This is why public relations is so important. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition.

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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. One day I was pitching the launch of a Manhattan restaurant by one of the biggest commercial real estate firms in the world.

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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The concentration of media sources means widespread influence, as most citizens turn to these outlets. Strategic media relations are essential.

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Navigating the Media: Public Relations Strategies for Crypto Companies

Victorious PR

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

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The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

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The Importance of Public Relations for Building and Maintaining a Positive Reputation

Victorious PR

PR Builds Visibility With a trusted public relations team, your brand will have more visibility and personality to build that trust with others. PR professionals use various tactics, such as media relations, crisis communication, and events, to shape and communicate the organization’s message and image to the public.